Ideas need names.
We believe great ideas start with the right domain.
We secure them early — before the world catches up.
Ideas need names.
We believe great ideas start with the right domain.
We secure them early — before the world catches up.
We believe great ideas start with the right domain.
We secure them early — before the world catches up.
We believe great ideas start with the right domain.
We secure them early — before the world catches up.
My journey into domain investing started with a simple belief:
the right name can change the direction of a business.
Today, I curate a growing portfolio of domains built for brands, creators, and entrepreneurs who want more than just a URL — they want a digital identity with purpose.
I focus on names that are meaningful, memorable, and futu
My journey into domain investing started with a simple belief:
the right name can change the direction of a business.
Today, I curate a growing portfolio of domains built for brands, creators, and entrepreneurs who want more than just a URL — they want a digital identity with purpose.
I focus on names that are meaningful, memorable, and future-ready. Every domain is selected for its potential to become a brand, a platform, or even a movement.
Domains are more than assets to me.
They are starting points — shaping how a brand is seen, how it communicates, and how it evolves.
Domain bundles give a business room to grow.
Instead of relying on a single name, a bundle lets you test different audiences, campaigns, or markets — and switch instantly when one direction performs better than another.
Bundles protect your brand, expand your reach, and give you flexibility that a single domain simply can’t offer.
Each domai
Domain bundles give a business room to grow.
Instead of relying on a single name, a bundle lets you test different audiences, campaigns, or markets — and switch instantly when one direction performs better than another.
Bundles protect your brand, expand your reach, and give you flexibility that a single domain simply can’t offer.
Each domain can be acquired individually, but owning the full set provides something more valuable:
options, resilience, and long-term control as your business evolves.
Every business starts small.
What separates the ones that scale from the ones that struggle is how early they protect their identity.
Facebook is a powerful reminder of this.
It Didn’t Start as a Billion-Dollar Business
In 2004, Facebook launched as TheFacebook on thefacebook.com.
No global reach. No massive funding. Just an idea and a name.
But even then, the name mattered.
It described what the product was — and what it could become.
That early clarity became a starting point.
In 2005, Facebook bought facebook.com for about $200,000.
At the time, that was a serious decision for a young company.
But the impact was enormous:
That single move helped position Facebook as the default social platform — not just another website.
When Scale Turns Names into Infrastructure
Years later, Facebook acquired fb.com for $8.5 million.
Not for marketing.
For identity infrastructure.
Short domains reduce friction, prevent confusion, and simplify systems at scale.
At this level, names are no longer branding — they are operational assets.
Monetization Followed Identity
Facebook’s real financial success came later: advertising, data systems, global expansion.
But all of that growth rested on a foundation built early — clear, protected digital identity.
Names came first.
Revenue followed.
Meta: The Cost of Owning the Next Identity
In 2021, Facebook became Meta.
To secure the new name, the company reportedly spent around $60 million on name rights and related assets.
That number matters.
It shows what happens when identity is secured late instead of early.
Not every domain move succeeds.
Overstock bought O.co for about $350,000, hoping for simplicity.
Instead, customers were confused. The brand stepped back.
The lesson is clear:
Short alone isn’t enough.
Clarity and context matter.
This is why having options — not forcing a single name — is so important.
Why Bundles Change the Game
Owning just one domain solves today’s problem.
Owning a bundle prepares you for tomorrow.
A bundle:
Think of names like:
Secured early, they cost little.
Secured late, they can cost millions — or be impossible to recover.
The Takeaway
Facebook’s journey proves one thing:
Digital identity doesn’t begin with money.
It begins with a name.
Domains are not just URLs.
They are starting points — shaping how a brand is seen, trusted, and allowed to grow.
Thinking in bundles instead of single domains isn’t extra.
It’s strategic.
And in the long run, it’s often the difference between building freely — or paying heavily to fix what should have been protected from the start.
Some companies start with the right idea — but not the right domain.
Zoom is a perfect example.
Zoom launched using zoom.us. Why?
Because zoom.com was already owned.
At the beginning, this wasn’t a big problem:
But as Zoom exploded globally, something became clear: The name and the domain no longer matched the scale of the business.
People searched for zoom.com — not zoom.us.
Growth Turned the Domain Into a Problem
As Zoom became a default communication tool, the drawbacks grew:
A short, universal name mattered more than ever.
The Fix: Buying Zoom.com Later
Zoom eventually acquired zoom.com — reportedly for millions of dollars.
This wasn’t branding luxury.
It was damage control and future-proofing.
The upgrade delivered immediate benefits:
But it came late — and therefore expensive.
What This Teaches (Very Clearly)
Zoom’s journey shows a truth many businesses ignore:
If you don’t secure your core name early, you may be forced to buy it later — at scale pricing.
What costs thousands early can cost millions later.
Imagine if Zoom had owned early:
There would have been:
This is exactly why bundle thinking matters.
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